Our Process

We uncover the core of your business and give you smart tools to communicate your most important messages. We're all about good, trusting relationships. So from the very beginning we'll be honest with you and, whenever possible, exceed the promises we make.



We start with your story. Taking a journalistic approach, we ask you about your culture and values, as well as your organizational structure and business objectives.

This is also our opportunity to be transparent about our processes and aspirations. Basically, we search the world for good people, and help them make their truth persuasive.

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What's enterprising, creative, innovative or disruptive about your company? What are your strengths and opportunities for improvement?

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Who's in charge? Who are your right-hand people? How do the leadership team and board interact?

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What are your values? What makes people really want to work for you? If you could change something about the culture, what would it be?

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How are you planning resources to achieve your short- and long-term goals?

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What do you need to do right now?


We apply what we've learned to give you a clear picture of how we'd work together. Then, we pick a pressing and immediate challenge, and we actually get cracking on it. This is how we both find out if we'd be good for each other.

Discovery Review

Recap the discovery process. What did we learn?

Organizational Maps

Create a rendering of what you look like and how the elements of your organization fit together.

Architecture of Services

Outline the deliverables and services that make the most sense for your culture, structure, goals and X-factor.


Draft a 360 outline of the leadership team and organization. Define roles, strengths, weaknesses, personal goals and organizational goals. Deliver a one-pager on your value proposition and three-year strategies.


Full scope of work with timelines, objectives, deliverables and feedback.


And now we start working. We help craft strategic content. We coach on executive presence and leadership style. We bring messages to life with creative services. And we consult with leaders to build coherent cultural identities.

Make your truth persuasive. We teach skills, not just theory. Our training programs help you refine your ability to connect with your audience, own your message and be more authentic and credible. In group classes and 1:1 coaching, we tailor our instruction to your organization's culture and each participant's needs. We embrace a spirit of journalistic inquiry and conversation. During each session, participants actively present their own content. We video-record them to identify improvement points and provide hands-on coaching in video review.

  • Content Development
  • Cross-Cultural Communication
  • Delivering Hard Feedback
  • Dialogue Skills
  • Executive Presence
  • Insights DiscoveryTM
  • Leadership Skills
  • Management Communication
  • Media Skills
  • Negotiation Skills
  • Running Effective Meetings
  • Selling Skills
  • Speaker Support
  • Team Presenting
  • 1-on-1 Coaching
  • 360 Reviews

Coaching examples Below

Keep it short. Keep it interesting. Keep your audience. SNP enables customers to get the right messages to the right audiences at the right times. We play a lot of different roles-strategist, journalist, architect, stage director and producer are just a few of them-to create compelling messages and communication strategies. For our customers, the benefits include more effective collaboration, shortened sales cycles, increased momentum, stronger management and company culture alignment.

  • Audience Analysis
  • Communication Strategy + Architecture
  • Conferences
  • CorePitch
  • Executive Messaging
  • Speech Writing
  • Team Meetings
  • Website Copywriting

Content Examples Below

Speak in color. SNP's Creative Services are about more than sound and image. We deal in vision, creativity and storytelling. With a full in-house production studio and a global team of engineers, we create audio, video and digital experiences that capture your message and bring it to life for your audience.

  • AllHands
  • Audio Services
  • Creative + Corporate Video
  • E-learning Modules
  • Headliner
  • Mobile Applications
  • Motion Graphics
  • NewsFlash
  • Newsletters
  • Presentation Graphics
  • Product Demos
  • TalkRadio
  • WebEvents
  • Website Development

Creative examples Below

We set companies up to knock the world's socks off. We help create coherent identities, put brands into action, strengthen leadership and build communities.

  • Culture
  • Influence
  • Leadership
  • Personal Brand
  • Strategy
  • Team Dynamics

© 2015 SNP. Leadership Communication.

This is a mock up made by Chara Bui