We start with your story. Taking a journalistic approach, we ask you about your culture and values, as well as your organizational structure and business objectives.
This is also our opportunity to be transparent about our processes and aspirations. Basically, we search the world for good people, and help them make their truth persuasive.
What's enterprising, creative, innovative or disruptive about your company? What are your strengths and opportunities for improvement?
Who's in charge? Who are your right-hand people? How do the leadership team and board interact?
What are your values? What makes people really want to work for you? If you could change something about the culture, what would it be?
How are you planning resources to achieve your short- and long-term goals?
What do you need to do right now?
We apply what we've learned to give you a clear picture of how we'd work together. Then, we pick a pressing and immediate challenge, and we actually get cracking on it. This is how we both find out if we'd be good for each other.
Recap the discovery process. What did we learn?
Create a rendering of what you look like and how the elements of your organization fit together.
Outline the deliverables and services that make the most sense for your culture, structure, goals and X-factor.
Draft a 360 outline of the leadership team and organization. Define roles, strengths, weaknesses, personal goals and organizational goals. Deliver a one-pager on your value proposition and three-year strategies.
Full scope of work with timelines, objectives, deliverables and feedback.
And now we start working. We help craft strategic content. We coach on executive presence and leadership style. We bring messages to life with creative services. And we consult with leaders to build coherent cultural identities.
Make your truth persuasive. We teach skills, not just theory. Our training programs help you refine your ability to connect with your audience, own your message and be more authentic and credible. In group classes and 1:1 coaching, we tailor our instruction to your organization's culture and each participant's needs. We embrace a spirit of journalistic inquiry and conversation. During each session, participants actively present their own content. We video-record them to identify improvement points and provide hands-on coaching in video review.
Google When Google People's Operations team asked us to design an integrated training program for their top managers, we had no idea the program would grow into an ongoing international presence. The program took an innovative approach to teaching management skills, combining G+ Hangout learning communities, neuroscience, mindfulness and storytelling workshops. Today, it's the go-to workforce development program for ten of Google's international teams.
Philips Phillips Healthcare had presentation training, but they weren't satisfied with it. They wanted their North American Sales team to connect with customers and respond to their needs, rather than delivering canned pitches. SNP created an ongoing Executive Presence and Content Development training for all sales, support and service employees for Philips Healthcare in North America, and customized it to fit the Philips brand. In 2012, it was the top-rated training program among Philips in across North America.
airbnb We started working with Airbnb's three co-founders when they had only 30 employees. They were facing the normal growing pains of scaling and were looking for help communicating with a growing team. Since then, we've worked with more than 350 employees and have helped scale and strengthen the core of the organization, helping it to become one of Forbes' most innovative companies in 2012.
At Dropbox, we worked with the Sales and Engineering team's product manager. Through 1:1 management coaching, we helped him to lead with greater influence. After a year, thanks to positive results and reviews, the program has quadrupled in size.
Keep it short. Keep it interesting. Keep your audience. SNP enables customers to get the right messages to the right audiences at the right times. We play a lot of different roles-strategist, journalist, architect, stage director and producer are just a few of them-to create compelling messages and communication strategies. For our customers, the benefits include more effective collaboration, shortened sales cycles, increased momentum, stronger management and company culture alignment.
Oracle's Executive Vice President of North America Sales and Consulting retains SNP to provide outsourced communications strategies, messaging, and coaching. SNP helped develop and drives Oracle's current communication plan.
At Cisco, four senior executives with a combined workforce of more than 10,000 employees use SNP to produce TalkRadio programs. The interview-based platforms allow them to communicate with their sales and technical forces worldwide. With TalkRadio, they can deliver updated sales strategies, product information and personal updates on corporate direction and decisions, maintaining a direct link to dispersed field teams.
Speak in color. SNP's Creative Services are about more than sound and image. We deal in vision, creativity and storytelling. With a full in-house production studio and a global team of engineers, we create audio, video and digital experiences that capture your message and bring it to life for your audience.
Client: SuccessFactors Motion Graphics Illustrator
Client: SafeNet Videography Directing Editing Sound/Lighting
Directing, Editing, Videography
Client: TriNet Videography Directing Editing Sound/Lighting
Illustrator, Motion Graphics, Photoshop
Client: Careverge Motion Graphics Photoshop Illustrator
We set companies up to knock the world's socks off. We help create coherent identities, put brands into action, strengthen leadership and build communities.